Message from UBRAFE

Year after year, the UBRAFE Calendar “Principal Business Fairs of Brazil” brings news which helps in the life of our principal clients, the visitor and exhibitor. More than this, the material strengthens the allegiance of the Brazilian hotel network, tourist agencies and airline companies, as it is considered by the market as the principal reference of the commercial promotions’ sector of our country. Now we have initiated another fundamental step, which is to go to the principal cities in Brazil and some strategic centers spread around the world, to present the large Brazilian business fairs to largest possible number of decision makers and investors. To participate in a business fair is the most objective marketing action for someone who wishes to open and close business deals. The fairs bring together industry, wholesale and retail, promoting the growth of partnerships between the productive chain and the distribution channels, signaling market tendencies and allowing professional updating. O UBRAFE Calendar “Principal Business Fairs of Brazil” has a large role in the actual level of maturity of this sector. To participate in this publication also signifies a daily and tireless fight for the professionalism and improvement of the commercial promotions’ market. In 2010, UBRAFE completed 24 years of work, representing the principal companies promoting business fairs in Brazil. With professionalism, our associates prepare, command and present the show, guaranteeing that the fairs are stages for business and fabulous congresses. In the pages of the 2010 edition of our Calendar, there are fantastic opportunities, which could represent immediate results or others which could be felt over the long term. In common, the results are both consistent and long lasting. This gives us the certainty that we are on the right path. Armando Arruda Pereira de Campos Mello Executive President

Armando Campos Mello
Presidente Executivo